Tuesday, March 27, 2012
BAR CODE IS USEFUL IN SANTALBA
SANTALBA team continue innovating in every way surrounding the world of Rioja quality wine, of course maintaining the traditional character that they always give to their wines.
So, thinking to close wine to younger people, SANTALBA has decided to implement in collaboration with A.E.C.O.C. (Association of Manufacturers and Distributors in Spain), a pioneer smartphone application that reads the bar code in some wine labels, and allows to get information about the wine, the technical card, the pairing, etc...
The mobile application developed is called "eScan" and allows consumers to obtain information capturing the bar code printed on the back label with the smartphone. So far, the service provides information and products from other international companies like Danone, Eroski, Pepsico and Central Lechera Asturiana, besides Bodegas Santalba.
Jordi Mur, A.E.C.O.C. CEO has said that "eScan is an example of the great quality offered by the traditional bar code and its enormous potential in combination with mobile technology". He added that "this is the way to get the online communication between businesses and consumers, offering advantages to both. The enterprises hav the opportunity to communicate directly with 10 million potential consumers, while consumers can get good information, truthful from the source wherever you are".
Laura Ijalba, head of the Finance and Marketing Department at SANTALBA has helped to implement "eScan" in her winery. She has said that "the application also offers advantages in terms of marketing, allowing consumers easy access to specials, recipes, pairings and information about SANTALBA wines".
The development of "eScan" has been made possible by a partnership between the companies SANTALBA, A.E.C.O.C. and Scanbuy, which has adapted the application called "bidi" for smartphones "enabling the reading of the traditional bar code and giving access to product information provided".